40
monat shampoo and conditioner
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$66.45avg listing price — sweet spot $15–$100
Price range
Good$39.73–$124.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,213.5avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad$62K$62K/yr · 20K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price