37
miracle balm makeup
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$18.88avg listing price — sweet spot $15–$100
Review moat
Great358.73avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.56–$29.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Market size
Bad$94K$94K/yr · 364K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Out of Stock