47
mint soap bar
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Good$2.63–$29.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.4%90-day search growth — must beat 0% to launch
Avg price
Okay$11.70avg listing price — sweet spot $15–$100
Review moat
Okay3,161.95avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$61K$61K/yr · 49K searches
Brand share
Bad97%top-5 brand share — brand-locked demand