45
mint julep
Skip itA deep review moat (6,101 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$23.85avg listing price — sweet spot $15–$100
Price range
Great$12.86–$37.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay$118K$118K/yr · 96K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Review moat
Bad6,100.61avg incumbent reviews — the moat a new listing must climb