47
mint face wash
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Growth
Good+48.4%90-day search growth — must beat 0% to launch
Avg price
Good$14.06avg listing price — sweet spot $15–$100
Review moat
Good1,278.4avg incumbent reviews — the moat a new listing must climb
Market size
Okay$226K$226K/yr · 103K searches
Price range
Okay$8.85–$18.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand