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mini setting powder
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.08avg listing price — sweet spot $15–$100
Review moat
Okay2,227.73avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.53–$21.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Market size
Okay$130K$130K/yr · 151K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand