60
mini perfume set
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Great$1.7M$1.7M/yr · 2.2M searches
Avg price
Great$74.17avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,068.09avg incumbent reviews — the moat a new listing must climb
Price range
Okay$7.04–$193.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Signals High Price