55
mini lotion travel size
Worth a lookShows low returns (0.5%), but soft demand (-11.9% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Avg price
Good$13.40avg listing price — sweet spot $15–$100
Price range
Good$2.01–$36.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$217K$217K/yr · 342K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,273.65avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.9%90-day search growth — must beat 0% to launch