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mini lipstick
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$34.87avg listing price — sweet spot $15–$100
Price range
Incredible$31.08–$44.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+46.4%90-day search growth — must beat 0% to launch
Review moat
Good822.14avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$97K$97K/yr · 196K searches
Competition
Bad76%top-5 click share — a locked-up shelf
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand