50
mini deodorant
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Great$1.6M$1.6M/yr · 2.3M searches
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Growth
Good+28.8%90-day search growth — must beat 0% to launch
Price range
Good$1.33–$28.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,123.58avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.40avg listing price — sweet spot $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand