46
mini deodorant spray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Good+31.4%90-day search growth — must beat 0% to launch
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.65avg listing price — sweet spot $15–$100
Review moat
Okay2,157.79avg incumbent reviews — the moat a new listing must climb
Market size
Okay$218K$218K/yr · 466K searches
Price range
Okay$1.93–$21.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Bad100%top-5 brand share — brand-locked demand