45
mini clips
Skip itPrices mostly outside the sweet spot ($2.64–$9.97) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,101.31avg incumbent reviews — the moat a new listing must climb
Market size
Bad$76K$76K/yr · 184K searches
Avg price
Bad$6.88avg listing price — sweet spot $15–$100
Price range
Bad$2.64–$9.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand