56
mineral makeup foundation
Launch itA $2.3M/yr market growing +6.7% this quarter with returns at 2.2% — clears our launch bar.
Market size
Incredible$2.3M$2.3M/yr · 2.0M searches
Avg price
Incredible$31.51avg listing price — sweet spot $15–$100
Price range
Great$5.60–$46.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Review moat
Bad4,321.24avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand