47
milky white nail polish
Skip itA deep review moat (23,698 avg reviews) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Market size
Good$448K$448K/yr · 704K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$6.34–$21.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.6%90-day search growth — must beat 0% to launch
Avg price
Okay$9.99avg listing price — sweet spot $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad23,698.15avg incumbent reviews — the moat a new listing must climb