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milky pink gel nail polish
Skip itSoft demand (-32.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Market size
Good$470K$470K/yr · 716K searches
Avg price
Good$12.62avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$6.04–$23.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad8,244.25avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-32.3%90-day search growth — must beat 0% to launch