43
milk skincare
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$36.30avg listing price — sweet spot $15–$100
Price range
Great$13.02–$52.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great406.96avg incumbent reviews — the moat a new listing must climb
Market size
Okay$234K$234K/yr · 1.3M searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-20.5%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale