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milk shake leave-in conditioner
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Good$13.81avg listing price — sweet spot $15–$100
Growth
Good+25.4%90-day search growth — must beat 0% to launch
Review moat
Good1,406avg incumbent reviews — the moat a new listing must climb
Price range
Good$8.10–$21.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$178K$178K/yr · 79K searches
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand