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milk perfume
Launch itA $1.6M/yr market growing +71.7% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$33.85avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Great$11.34–$84.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.6M$1.6M/yr · 922K searches
Review moat
Great263.62avg incumbent reviews — the moat a new listing must climb
Growth
Great+71.7%90-day search growth — must beat 0% to launch
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Bad100%top-5 brand share — brand-locked demand