52
milk bath
Worth a lookShows low returns (0.4%), but soft demand (-19.5% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$21.15avg listing price — sweet spot $15–$100
Price range
Great$5.86–$69.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Okay1,665.9avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$99K$99K/yr · 143K searches
Growth
Bad-19.5%90-day search growth — must beat 0% to launch