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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 63Growth 11Conversion 68Competition 25Returns 78Price range 28Avg price 42Brand share 0Review moat 23Quality gap 88

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Returns

Great1.9%

return rate — above 5% kills the launch gate

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Market size

Good$567K

$567K/yr · 843K searches

Avg price

Okay$11.04

avg listing price — sweet spot $15–$100

Price range

Okay$7.76–$17.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad70%

top-5 click share — a locked-up shelf

Review moat

Bad7,801.5

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-27.7%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

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