46
meyer lemon hand soap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.14avg listing price — sweet spot $15–$100
Growth
Good+21.1%90-day search growth — must beat 0% to launch
Price range
Good$3.20–$27.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$164K$164K/yr · 108K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,372.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand