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mens soap
Launch itA $12.0M/yr market growing +5.9% this quarter with returns at 0.2% — clears our launch bar.
Market size
Incredible$12.0M$12.0M/yr · 5.9M searches
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$21.79avg listing price — sweet spot $15–$100
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Competition
Great36%top-5 click share — an open shelf
Price range
Great$4.96–$55.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad18,706.24avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand