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mens shampoo
Launch itA $2.5M/yr market growing +5.7% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Incredible$2.5M$2.5M/yr · 1.4M searches
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.55avg listing price — sweet spot $15–$100
Price range
Good$6.18–$39.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,267.75avg incumbent reviews — the moat a new listing must climb