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Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Great+94.8%90-day search growth — must beat 0% to launch
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Market size
Good$410K$410K/yr · 333K searches
Avg price
Good$12.42avg listing price — sweet spot $15–$100
Price range
Okay$8.23–$21.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,139.17avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand