52
mens hand soap
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.52avg listing price — sweet spot $15–$100
Price range
Good$4.59–$45.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$572K$572K/yr · 198K searches
Growth
Okay+16.7%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad15,836avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand