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52

mens hand lotion

Worth a look

Shows low returns (0.4%), but soft demand (-45.6% this quarter) keeps it on the watch list.

Market size 53Growth 2Conversion 76Competition 73Returns 98Price range 74Avg price 58Brand share 60Review moat 19Quality gap 23

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Price range

Good$3.48–$47.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Avg price

Good$12.96

avg listing price — sweet spot $15–$100

Market size

Good$333K

$333K/yr · 356K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad15,075.38

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-45.6%

90-day search growth — must beat 0% to launch

Reviews