63
mens face scrub
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.95avg listing price — sweet spot $15–$100
Market size
Good$738K$738K/yr · 451K searches
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good$4.67–$32.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Good+20.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,824.04avg incumbent reviews — the moat a new listing must climb