50
mens deodorant bulk
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.71avg listing price — sweet spot $15–$100
Price range
Good$5.00–$35.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$280K$280K/yr · 128K searches
Growth
Okay+16.9%90-day search growth — must beat 0% to launch
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Bad10,095.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand