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mens body wash
Launch itA $1.1M/yr market growing +11.0% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Competition
Great29%top-5 click share — an open shelf
Market size
Great$1.1M$1.1M/yr · 716K searches
Avg price
Good$14.25avg listing price — sweet spot $15–$100
Price range
Good$3.15–$39.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Growth
Okay+11.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,594.41avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand