70
mens body spray
Launch itA $7.0M/yr market growing +11.6% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Incredible$7.0M$7.0M/yr · 5.0M searches
Competition
Great27%top-5 click share — an open shelf
Avg price
Great$18.92avg listing price — sweet spot $15–$100
Price range
Great$5.08–$78.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Okay2,424.97avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality