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mens body scrub
Worth a lookShows low returns (0.5%), but soft demand (-0.6% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Price range
Great$6.96–$39.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.42avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$279K$279K/yr · 301K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Review moat
Bad4,465.88avg incumbent reviews — the moat a new listing must climb