Skip to content
58

mens anti aging face cream

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 71Growth 53Conversion 91Competition 14Returns 99Price range 89Avg price 95Brand share 15Review moat 21Quality gap 70

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.23

avg listing price — sweet spot $15–$100

Conversion

Great11.1%

search→purchase rate — share of searches ending in a sale

Price range

Great$10.85–$68.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$750K

$750K/yr · 279K searches

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+24.5%

90-day search growth — must beat 0% to launch

Review moat

Bad11,305.5

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad94%

top-5 brand share — brand-locked demand

Competition

Bad83%

top-5 click share — a locked-up shelf

Trend