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medicated chapstick
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Price range
Good$1.83–$49.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$696K$696K/yr · 437K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.02avg listing price — sweet spot $15–$100
Review moat
Bad10,043.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-29.4%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand