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mechanic soap
Worth a lookShows searches that convert (18.2% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$26.08avg listing price — sweet spot $15–$100
Price range
Great$5.62–$62.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$973K$973K/yr · 205K searches
Growth
Good+37.3%90-day search growth — must beat 0% to launch
Review moat
Good1,040.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand