49
meaningful beauty products
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$60.29avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 609K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$22.00–$156.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,092.47avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price