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mayo stand
Worth a lookShows a thin review moat (224 avg reviews), but soft demand (-7.5% this quarter) keeps it on the watch list.
Review moat
Great224.32avg incumbent reviews — the moat a new listing must climb
Avg price
Great$60.90avg listing price — sweet spot $15–$100
Price range
Great$15.79–$121.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay$139K$139K/yr · 43K searches
Growth
Bad-7.5%90-day search growth — must beat 0% to launch