40
maybelline setting spray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Great+100.6%90-day search growth — must beat 0% to launch
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.30avg listing price — sweet spot $15–$100
Review moat
Bad10,120.25avg incumbent reviews — the moat a new listing must climb
Market size
Bad$31K$31K/yr · 57K searches
Competition
Bad91%top-5 click share — a locked-up shelf
Price range
Bad$4.77–$15.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Trending