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maybelline eye makeup remover
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible23.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Great$1.6M$1.6M/yr · 610K searches
Price range
Okay$4.93–$23.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.91avg listing price — sweet spot $15–$100
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad82%top-5 click share — a locked-up shelf
Review moat
Bad28,009avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand