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maybelline brown mascara
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.34avg listing price — sweet spot $15–$100
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad$67K$67K/yr · 68K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad77,532.83avg incumbent reviews — the moat a new listing must climb
Price range
Bad$6.18–$10.92cheapest to priciest tracked listing — scored on the share inside $15–$100