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mattifying primer
Worth a lookShows low returns (0.7%), but a deep review moat (8,785 avg reviews) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Price range
Good$4.60–$37.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Good$338K$338K/yr · 449K searches
Avg price
Okay$10.69avg listing price — sweet spot $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Review moat
Bad8,784.73avg incumbent reviews — the moat a new listing must climb