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matte nail polish
Worth a lookShows low returns (0.9%), but a small market ($44K/yr) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Review moat
Okay3,620.47avg incumbent reviews — the moat a new listing must climb
Price range
Bad$2.32–$19.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$7.81avg listing price — sweet spot $15–$100
Market size
Bad$44K$44K/yr · 155K searches
Signals No Dominant Brand