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matrix so silver shampoo and conditioner
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great$19.09avg listing price — sweet spot $15–$100
Price range
Great$7.92–$37.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Market size
Okay$110K$110K/yr · 36K searches
Review moat
Bad20,879.4avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand