50
massage therapy supplies
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but soft demand (-30.0% this quarter) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Incredible$31.74avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Price range
Great$5.84–$104.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad4,520.28avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$47K$47K/yr · 93K searches
Growth
Bad-30.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand