61
mascara
Launch itA $26.5M/yr market growing +3.2% this quarter with returns at 0.5% — clears our launch bar.
Market size
Incredible$26.5M$26.5M/yr · 24.5M searches
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$3.22–$27.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.69avg listing price — sweet spot $15–$100
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Review moat
Bad68,070.17avg incumbent reviews — the moat a new listing must climb