40
mascara with primer
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$227K$227K/yr · 245K searches
Avg price
Okay$10.54avg listing price — sweet spot $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad9,540.31avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$7.71–$14.71cheapest to priciest tracked listing — scored on the share inside $15–$100