51
mascara with lash growth serum
Worth a lookShows low returns (0.5%), but soft demand (-36.2% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$13.73avg listing price — sweet spot $15–$100
Market size
Good$392K$392K/yr · 364K searches
Price range
Good$4.22–$27.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Bad90%top-5 brand share — brand-locked demand
Review moat
Bad29,135.22avg incumbent reviews — the moat a new listing must climb
Growth
Bad-36.2%90-day search growth — must beat 0% to launch