41
mascara set
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+19.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$176K$176K/yr · 266K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,623.94avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.46avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$4.51–$12.87cheapest to priciest tracked listing — scored on the share inside $15–$100