49
mascara fan brush
Skip itSoft demand (-26.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$32.67avg listing price — sweet spot $15–$100
Review moat
Great146.35avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Okay$3.71–$191.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$94K$94K/yr · 81K searches
Growth
Bad-26.7%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand