43
mascara base
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.12avg listing price — sweet spot $15–$100
Price range
Good$8.74–$30.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$159K$159K/yr · 114K searches
Review moat
Okay3,158.75avg incumbent reviews — the moat a new listing must climb
Growth
Bad-27.9%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand