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mario badescu set
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$23.24avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Good$6.55–$36.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad16,502.07avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Market size
Bad$24K$24K/yr · 24K searches
Brand share
Bad100%top-5 brand share — brand-locked demand